As the digital era proceeds to advance, so do the responsibilities of a UX professional. Working alongside Product Designers, these professionals play a crucial role in making the user experience of services and products.
A UX Designer manages boosting user satisfaction by improving the usability and interaction between the customer and the product. Sometimes mistaken for the Design expert role, the two share similarities but are distinct.
Looked at predominantly in software applications, a Product Designer's role incorporates ideas from UI/UX design, visual design, and user interaction to create a working and visually pleasing product.
A UX expert centers their work on the customer— understanding what they need, likes, and habits through various research methods. This approach, known as Design Centrado no Usuário, ensures the product is developed with the customer's requirements and UX in mind.
The creation of a Design System— a thorough collection of components, principles, and design standards— is another task of User Experience Designers. This set aids in keeping uniformity across different products and boosts work process.
Prototyping and usability testing are important steps in the design Arquitetura de Informação process. A model is a preliminary version of the product that helps spot potential issues and areas for enhancement. Tests are then performed to assess the creation's ease of use and effectiveness.
The arrangement and comprehension of data— known as information architecture— serves to boost the design's usability and customer experience.
Finally, feedback from real users— gained through user research— provides valuable information that aid in refinements and future design evolution.
Tools such as Figma, a cloud-based design and prototyping tool—are valuable assets for User Experience Designers, aiding in team collaboration and sharing designs with ease.
In essence, the jobs of a User Experience Designer and Product Designer give an essential contribution to the evolution, improvement, and creation of designs. Through a unique method, involving design, research, and testing, they make sure creations are user-friendly, efficient, and meet user needs.